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ToggleA New Chapter for the Sofa Giant
In a bold move to redefine its market presence, the well-known sofa retailer CSL has undergone a comprehensive rebranding, emerging as Sofaworks. This strategic transformation is part of the company’s ambitious plan to reach a groundbreaking £100m in sales. By the festive season, all 26 stores across the country will bear the new Sofaworks name, signaling a fresh era for the family-run business.
Revolutionizing the Furniture Shopping Experience
With the rebrand comes a suite of innovative offerings, including a revamped website and the launch of a dedicated shopping app. For the first time, Sofaworks is introducing its very own exclusive line of sofas, complemented by a selection of unique product ranges. These initiatives are part of a broader effort to set Sofaworks apart from competitors by fostering a distinct culture and a seamless multichannel shopping experience.
Record-Breaking Growth on the Horizon
Sofaworks is gearing up to announce its most impressive financial results to date. The company has seen a 17% increase in turnover this year, a surge bolstered by the opening of three new stores in Slough, Paisley, and Solihull, as well as consistent single-digit like-for-like sales growth. With the year-end target firmly in sight, Sofaworks anticipates its turnover to exceed the £100m mark, a significant leap from £89.2m in the previous year.
Expansion and Employment Opportunities Abound
The retailer is not only expanding its physical presence with new stores in Coventry and Stockton-on-Tees but is also generating employment, with 125 new jobs created by these openings. Furthermore, Sofaworks has relocated its Blackburn store to a more prominent location. The momentum continues into the new year, with plans to open nine additional stores and create another 225 jobs, reflecting a resurgence in consumer confidence, particularly for high-value items.
Customer-Centric Philosophy at the Core
Jason Tyldesley, the chief executive of Sofaworks, emphasizes the company’s commitment to a customer-first approach. “We have always taken pride in treating customers with respect and being open and honest – these are the values that have been with the business from the start. However, as Sofaworks, we’re taking that proposition a step further, creating a truly unique and market-beating customer offer,” Tyldesley states. He also highlights the company’s aversion to aggressive sales tactics, ensuring a relaxed and friendly shopping environment.
Strengthening the Leadership Team
As Sofaworks gears up for a pivotal year, it has strategically bolstered its senior team with key appointments. Kevin Snowball, formerly of Lloyds Pharmacy, has stepped in as head of retail; Simon Farnsworth, previously the chief executive of Floors-2-Go, has taken on the role of head of finance; and Jason Glover, with a background as head of IT at luxury travel brand Kuoni, has been appointed chief information officer. These additions are set to steer Sofaworks towards a prosperous future.
Investing in Infrastructure
The company is also expanding its logistical capabilities with a new distribution center in Rugby, set to be operational before Christmas. This will be the fifth distribution site in the UK, enhancing the retailer’s ability to meet customer demand efficiently.
A Family Business with a Vision
Since its inception by the Tyldesley family in 1984 as a humble store near Burnley, Lancashire, Sofaworks has grown exponentially. Remaining family-owned, the company now employs over 700 people and stands as a testament to the enduring vision and dedication of its founders.